26th Jun 2019 | Elizabeth Sasu
The Immfly Lounge service is part of a unique customer journey platform Immfly provides airports and airlines. It is designed to enable a seamless extension of the customer experience end-to-end: from the lounge, to gate, to inflight and post arrival. The Immfly Lounge service is now available in one of the largest airports in the Carribean, serving VIP lounges in Santo Domingo’s AILA airport (Aeropuerto Internacional Las Américas).
AILA handles 3.5 million customers annually and the airport’s top 10 routes include direct flights to hubs in the USA, Europe and South America served by carriers including American Airlines, Iberia, Delta, Avianca, Spirit, Air Europa, Jet Blue and United Airlines.
Immfly uses proprietary state-of-the-art wireless infrastructure to provide unrivalled digital entertainment streaming speeds paired with customised services for premium airline passengers visiting the lounge.
To deliver a seamless end-to-end journey, Airlines and Lounges can choose to extend Immfly’s service to any designated pre-boarding area, to the inflight experience and even the post flight segment.
Moreover, optional features such as managed web services, ensure customers can access information related to the content they will be able to enjoy, prior to arrival at the airport. e.g In a service Immfly provides Iberia Express customers are made aware which Game of Thrones episodes they will be able to enjoy prior to travelling via web content managed by Immfly.
The content made available to lounge customers is also best-in-class in terms of breadth and quality. Beyond new movie releases, Immfly enables lounges and airlines to provide customers with a portfolio of top tv shows, best-selling audiobooks and e-books, podcasts, games, music, press & magazines, destination guides, newsfeeds, kids content in addition to especially customised modules Immfly develops for its lounge partners e.g unlocking shopping opportunities, offering tactical upgrades and other services available in using the platform as a communication channel.
Immfly activates the pre-flight touchpoint Access to Immfly’s Connected Digital Services platform in departure terminals, in lounges or gate areas, enables airlines and airports to secure multiple competitive advantages beyond those gained by enhancing the customer experience with entertainment. The digital experience during the “before boarding” moment increase opportunities for higher engagement with brands or services.
Whether its special campaigns or promotions, subscriptions to specific schemes or distribution of services available pre-flight, in-flight or post-flight, the ability to boost revenues and reduce operational costs is immense. Immfly Lounge’s proposition to airline and airport clients focuses on its 3 pillars: Enhanced Customer Experience, Increased Revenues and Reduced Operational Costs.
Before Boarding VIP Lounge Operator in Santo Domingo’s AILA airport
Before Boarding, which operates multiple airports VIP lounges in the Latin American region, is the latest client to offer Immfly’s Connected Digital Services platform to passengers. The company has been working to transform the traveller experience since 2013. Imad Al Asmar, Director General of Before Boarding explains “Before Boarding actively looks at options which provide our users with the best and most sophisticated experience.
Our customers can now enjoy this dynamic entertainment platform in our AILA spaces at no additional cost. The service is available to enhance the time customers have available at the airport, as they wait for their flight or even for their luggage collection. They can now relax, enjoy the latest in entertainment content in addition to exploring new products and services we announce in this innovative premium connected digital services platform provided by Immfly.”
Immfly’s Connected Digital Services platform uses state-of-the-art technology available to its clients with a flexible and modular structure. Digital innovation is changing the pre-flight experience significantly. Immfly provides its client’s customers the ability to escape the hectic flight day environment with easy access to a vast world of entertainment and digital services.
Through their own personal electronic devices (smartphones, tablets, laptops..), users can effortlessly watch the latest Hollywood releases, the hottest TV-shows, enjoy premium local and International press, play interactive games, listening to music or keep the kids entertained with their favourite programs.
Passengers accessing the “Before Boarding” lounges in Santo Domingo can now sit back, relax, and make time fly as they wait for their departure. Immfly Lounge also provides a range of versatile advertising modules giving prestigious brands the opportunity to digitally interact with an affluent public in an exclusive environment. Best of all, for maximum engagement, no special apps or downloads are required. Passengers in the VIP rooms simply connect to the “Before Boarding” WIFI network by introducing a web address and password provided onsite.
Maria Cardenal, Product & Digital Services Director adds Immfly.”Entertainment today is everywhere and above all it’s digital. At Immfly we are experts in digital entertainment solutions which also connect passengers with airlines and airport lounges. We continuously innovate and evolve to meet the needs of companies in the sector. We are very pleased to collaborate with Before Boarding given the company’s customer-focused approach and determination to offer a service that meets the demands of the global connected traveller”
Immfly is an award-winning provider of Connected Digital Services and Best in Class IFE. Immfly’s Digital Services harness capabilities of the connected aircraft to deliver Airlines competitive advantage. Immfly’s digital services focus on enhancing the customer experience, increasing revenue opportunities and reducing operational costs.
The company intelligently applies cutting edge data strategies and technology across the connected journey. Immfly’s IFE platform enables airlines to dynamically broadcast premium entertainment content, channels, and services, including Video On Demand at unrivalled streaming speeds, directly on passenger’s personal devices.
The platform is available to all aircraft regardless of onboard internet connectivity. With proprietary ancillary tools and active NPS monitoring, Immfly leads industry expertise in the use of onboard digital
services to generate positive financial results and boost customer satisfaction. To date, Immfly remains the only company to have delivered profitable IFE.
Immfly S.L. is headquartered in Barcelona with global offices serving full service, low cost and regional airlines worldwide. The company reaches over 65 million passengers with its services, covering +300 destinations across Europe, Asia, N & S America.
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